Unique. Professional. Dynamic.

ARIVIAL sets itself apart from other firms by utilizing a multi-faceted approach to creating brand awareness and recognition. ARIVIAL provides public and media relations, consulting, marketing, branding, distribution and sales services to the cosmetic, fashion, music and lifestyle industries.

Working with ARIVIAL means drawing on over a decade of experience especially in the beauty, fashion and business sectors. Founder and President Sara Au Yeong has established herself as a professional artist, fashion stylist, buyer, consultant and editor, and has an academic background in fashion merchandising, business administration and entrepreneurial leadership. Along with an energetic team of communications and media specialists, this translates into knowledge, skills and expertise that can be put towards creating fresh and inventive communications strategies and building lasting and memorable relationships with clients and their audiences.

CEO & President: Sara Au Yeong

Sara has been working professionally as an artist, stylist, publicist, buyer and editor in the beauty and fashion industry since 1994.

Her fashion industry clients have included DKNY, The Gap, Club Monaco, Holt Renfrew and Aritzia. She has styled numerous music videos, and produced and styled countless fashion shows.

As an international make-up artist and educator, Sara Au Yeong has worked with Lola Cosmetics, Clarins, Lancome, Elizabeth Arden, Urban Decay, Hard Candy, John Casablancas, and The Blanche MacDonald Centre. In 2006, Sara was invited to act as Head Make-up Trainer to the first pageant training center: Becoming Miss America at Santa Monica, where all 52 Miss America contestants gathered to learn about make-up for the stage and television. Sara also has experience as a buyer for Makeup.com.

Passionate about education, Sara was previously an instructor at the world renowned modeling agency John Casablancas and actively engages herself in mentoring programs to budding artists and communications students.