Unique. Professional. Dynamic.

ARIVIAL sets itself apart from other firms by utilizing a multi-faceted approach to creating brand awareness and recognition. ARIVIAL provides public and media relations, consulting, marketing, branding, distribution and sales services to the cosmetic, fashion, music and lifestyle industries.

Working with ARIVIAL means drawing on over a decade of experience especially in the beauty, fashion and business sectors. Founder and President Sara Au Yeong has established herself as a professional artist, fashion stylist, buyer, consultant and editor, and has an academic background in fashion merchandising, business administration and entrepreneurial leadership. Along with an energetic team of communications and media specialists, this translates into knowledge, skills and expertise that can be put towards creating fresh and inventive communications strategies and building lasting and memorable relationships with clients and their audiences.

CEO & President: Sara Au Yeong

As an international make-up artist and educator, Sara Au Yeong has worked with Lola Cosmetics, Clarins, Lancome, Elizabeth Arden, Urban Decay, Hard Candy, John Casablancas, and The Blanche MacDonald Centre. Sara was head make-up trainer for Becoming Miss America 2006 in Santa Monica and actively engages herself in mentoring programs to many budding artists and communication students.

Sara has been working professionally as artist, stylist, publicist, buyer and editor in the beauty and fashion industry for a total of 14 years.

Ever since a little girl, Sara has always been passionate about fashion. She used to sketch pictures of fashion models wearing her designs. She knew fashion is going to be a career of choice when she grows up. Sara has worked for Aritzia, Club Monaco, DKNY, The Gap, Holt Renfrew and styled numerous music videos plus produced and styled countless fashion shows.

As an International make-up artist, she has worked with Lola Cosmetics, Clarins, Calvin Klein, Lancôme, Elizabeth Arden, Urban Decay and Hard Candy; Sara currently acts as the Canadian Distributor for Stila Cosmetics and was previous buyer for Makeup.com.

In Fall of 2006, Sara was invited to act as Head Make-up Trainer to the first ever Pageant School: Becoming Miss America at Santa Monica where all 52 Miss America contestants gather to learn tips on stage and TV make-up.

Passionate about educating, Sara was previously an instructor at the world renowned modeling agency John Casablancas and actively engages herself in mentoring programs to many budding artists and communication students.